Writing a news release or story is like interviewing for a job: you only have one chance to make a first impression.

If you don’t grab readers' attention in the headline or lead, they’ll move on to the next story. This doesn’t mean that you have to sacrifice accuracy. It’s possible to write a compelling headline that is also factual and credible. It’s also possible to translate complex topics into clear, crisp copy. This requires curiosity and research, asking the right questions to discover much more about a topic than will end up in the final story. So let’s get started. I can’t wait to learn about your business and help you tell your unique story.

“One day I will find the right words, and they will be simple.”

 ― Jack Kerouac, The Dharma Bums